Airway Hills Golf Center
Our Experience at BTE Bootcamp™
Airway Hills Golf Center’s mission is to provide the ultimate family and group golf experience. Services include: miniature golf, driving range, lessons, pro shop and a Par 3 course. Located in Pullman, Washington, owned and operated by PGA golf professional, Trent Goetze, Airway Hills is a family business. Goetze attended BTE Bootcamp with his daughter, Abigail, as part of an internship opportunity with her school, Pullman Christian School.
New Ideas, Encouragement, and Connections
“We went to Be The Entrepreneur Bootcamp™ (BTE Bootcamp™) because we saw a chance for us to grow the events segment of our business. We hosted 500 people one day for Mom’s weekend, and we realized we have a perfect place where all kinds of activities could take place. We acquired a large tent, picnic tables, and barbecues, and began to prepare for groups to come.” Said Goetze.
When we got to BTE Bootcamp, we were asked to give a brief summary of our business. When we said it had been there for ten years everyone was in shock. Our peers at the Bootcamp often had no idea that our business existed. This led to the realization that one of the areas in which our business needed to improve was marketing. We needed to get the word out there about us.
By the end of BTE Bootcamp, we had received so much input and encouragement. We had new vision and passion for the business. We wanted to take what we had learned and apply it to our business as soon as possible! Since BTE Bootcamp, we have started looking at getting better signage and brochures, specifically including flyers for events. We now have our social media platform operational and have begun making contacts with companies about future events.
What’s Next For Airway Hills Golf Center?
One of the biggest future developmental goals we have for Airway Hills is building a new event facility. We also are considering getting a golf simulator, protected from the weather, as a new segment of our business, so our customers, their guests or visitors to the Palouse can improve their golf skills during times of the year courses in the area are closed or inactive.
Overall, we see a bright future ahead of us – full of opportunities and growth. We want to continue our mission of having a place where families, friends and colleagues can get together and have a great time!